Etihad Airways Unveils New Business Class Kits

Ben | October 30, 2015

Etihad has launched a new range of collectable, limited edition Business Class amenity kits. 

The new products are from a collaboration between Etihad Airways and LUXE City Guides. Inside are inflight amenities and natural facial products exclusivly created by London-based Scaramouche + Fandango. 

The six new kit designs were created by LUXE City Guides to represent Abu Dhabi, London, Madrid, Los Angeles, Sydney and Hong Kong. 

Calum Laming, Etihad Airway’s vice president guest experience, said: “The introduction of these kits is not about providing brand names to our Business Class guests. It is about intelligent design, functionality and products which are natural, useful and re-usable.” 

The patterns refltect the Etihad brand and colour palette and the initial offering is expected to be expanded to include more cities at a later stage. 


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